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  2. 20 small business ideas - AOL

    www.aol.com/finance/20-small-business-ideas...

    Online businesses are typically the most affordable to start, as they have low or no setup costs or inventory to manage. You grow it sustainably by yourself or with just a few employees or ...

  3. 10 Best Small-Business Ideas With Low Overhead Costs - AOL

    www.aol.com/finance/10-best-small-business-ideas...

    At-Home Bookkeeper. Average at-home bookkeeper pay: $28/hour, or about $58,536 per year If you're proficient at bookkeeping, you have the skills to start a successful business without ever leaving ...

  4. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    e. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself ...

  5. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.

  6. Street marketing - Wikipedia

    en.wikipedia.org/wiki/Street_marketing

    Street marketing is a subset of guerrilla marketing, which is about investing time, energy, and imagination into a business campaign. Guerrilla marketing is popular among large and small businesses alike, as it uses low-cost unconventional communications which can provide a higher impact for a given investment. [2]

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy. [105] Digital marketing channels within the sharing economy are typically divided into three domains including, e-mail, social media, and search engine marketing or SEM ...

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