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Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Lay's Stax are heavier and thicker than Pringles. The shape of Stax is a simple curve called a hyperbolic cylinder , while Pringles are formed into a double-curve known as a hyperbolic paraboloid . Stax have the flavoring spread across the inside curve of the chip while Pringles have them across the outside curve.
Lay’s is one of the most well-known legacy potato chip brands. The company has been making potato chips for more than 75 years and is proud of its history of using potatoes carefully grown on ...
Frito-Lay continued to experiment with changes to the composition of its products, introducing Reduced Fat Lay's and Cheetos in 2002. The "Baked" product line also expanded in 2002 to include Baked Doritos. [11] In 2003, Frito-Lay introduced the first products in its "Natural" line, which were made with ingredients that had been organically ...
Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips.
They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as Olestra caused "abdominal cramping, diarrhea , fecal incontinence ["anal leakage"], and other ...