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2. Viewable impression - Wikipedia

   en.wikipedia.org/wiki/Viewable_impression

   Click-through is enabled at the moment of the "viewable impression". Viewable impressions were developed as an improvement of the online impression metrics measured by first ad servers developed in the mid-1990s, which analyze HTTP requests in a server log and cannot provide information on events fired by a viewer’s browser; thus, they cannot ...

3. View-through rate - Wikipedia

   en.wikipedia.org/wiki/View-through_rate

   A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:

4. Impression (online media) - Wikipedia

   en.wikipedia.org/wiki/Impression_(online_media)

   A movement is underway to move from the current standard of served impressions, to a new standard of viewable impressions. [5] [6] [7] The Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A’s) have joined forces in an initiative called 3MS (Making Measurement Make Sense), with the purpose of better ...

5. Target rating point - Wikipedia

   en.wikipedia.org/wiki/Target_rating_point

   A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size.

6. Guidelines for Comments on AOL

   help.aol.com/articles/Guidelines-for-Comments-on-AOL

   • Don't post content that promotes, encourages or incites acts of international or domestic terrorism. • Don't post profanity, obscenities, abusive language, or otherwise objectionable content. • Don't post, send, or solicit content that sexualizes minors or facilitates or promotes child sexual abuse. • Protect privacy.

7. Social media measurement - Wikipedia

   en.wikipedia.org/wiki/Social_media_measurement

   Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...