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Touchpoint management is becoming a key issue for successful marketing and sales management. Digital media are omnipresent and readily available. Confidence in classical advertising is declining, while customers’ real-life experiences and their associated word-of-mouth recommendations are becoming more important.
Formerly called TouchPoint Solutions Inc., Esprida was renamed in August 2005 to reflect its position in the self-service market as purely a software provider with a platform to manage large numbers of geographically dispersed devices.
Unlike other process automation tools, PAM has a fully functional client (known as a Touchpoint). While Microsoft Opalis also has an agent, its Unix agent is not as functional as its Windows agents. The other main vendor tools only use their integrations with other tools to implement the defined processes.
Unified endpoint management (UEM) is a class of software tools that provide a single management interface for mobile, PC and other devices. It is an evolution of, and replacement for, mobile device management (MDM) and enterprise mobility management (EMM) and client management tools.
Serena Software Inc. is an American software company that provides IT management products to enterprises. [3] Serena solutions offer a process orchestration approach and span the areas of development, DevOps and IT management. Serena is headquartered in Silicon Valley, California and has 400+ employees. [2]
Remote monitoring and management (RMM) is the process of supervising and controlling IT systems (such as network devices, desktops, servers and mobile devices) by means of locally installed agents that can be accessed by a management service provider. [1] [2] Functions include the ability to:
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