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BowFlex is the brand name for a series of fitness training equipment, marketed and sold by BowFlex Inc., formerly Nautilus, Inc. Based in Vancouver, Washington, [1] the company sells its products through direct, retail, and international channels. [2] [3] The first BowFlex product, BowFlex 2000X, was created in 1986. [3]
BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28] The BowFlex brand includes the BowFlex Max Trainer, [18] the SelectTech Adjustable dumbbells [29] for strength training, and BowFlex Xtreme 2 home gym [30] and BowFlex Revolution home gym. [31]
By 1984, the company's sales had grown to $18 million annually. [2] Over time, several additions to the machine were made, such as butterfly attachments and leg extensions. The newest product addition is the Soloflex Whole Body Vibration (WBV) Platform.
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The Extreme Sports Channel is a pay television channel that was launched from Amsterdam on 1 May 1999. [2] The channel broadcasts in over 60 countries and 12 languages, and covers extreme sport and adventure sports which include surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, mountain biking, FMX, music, gaming and fashion.
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