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The AD (aggregate demand) curve in the static AD–AS model is downward sloping, reflecting a negative correlation between output and the price level on the demand side. It shows the combinations of the price level and level of the output at which the goods and assets markets are simultaneously in equilibrium.
This causes a sudden and sustained drop in aggregate demand, and this shock is argued to be the proximate cause of a class of economic crises, properly financial crises. Indeed, a fall in the level of debt is not necessary – even a slowing in the rate of debt growth causes a drop in aggregate demand (relative to the higher borrowing year). [9]
A cursory analysis of US inflation and unemployment data from 1953 to 1992 shows no single curve will fit the data, but there are three rough aggregations—1955–71, 1974–84, and 1985–92—each of which shows a general, downwards slope, but at three very different levels with the shifts occurring abruptly.
The aggregate demand–inflation adjustment model builds on the concepts of the IS–LM model and the AD–AS models, essentially in terms of changing interest rates in response to fluctuations in inflation rather than as changes in the money supply in response to changes in the price level.
The constant b is the slope of the demand curve and shows how the price of the good affects the quantity demanded. [6] The graph of the demand curve uses the inverse demand function in which price is expressed as a function of quantity. The standard form of the demand equation can be converted to the inverse equation by solving for P:
Consumption is an affine function of income, C = a + bY where the slope coefficient b is called the marginal propensity to consume. If any of the components of aggregate demand, a, I p or G rises, for a given level of income, Y, the aggregate demand curve shifts up and the intersection of the AD curve with the 45-degree line shifts right ...
In the standard aggregate supply–aggregate demand model, real output (Y) is plotted on the horizontal axis and the price level (P) on the vertical axis. The levels of output and the price level are determined by the intersection of the aggregate supply curve with the downward-sloping aggregate demand curve.
The marginal revenue function has twice the slope of the inverse demand function. [9] The marginal revenue function is below the inverse demand function at every positive quantity. [10] The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q.