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In 2002, as part of a process of rebranding, it changed its name from the Indian Market Research Bureau to IMRB International, adopted a new logo, and began a process of rapidly expanding its international services. This was accompanied by a shift from its offices at Esplanade Mansion to its current premises in Dadar, Mumbai.
Kantar IMRB (formerly "IMRB International" and "Indian Market Research Bureau") is a multi-country market research, survey and business consultancy firm established in 1970 that offers a range of syndicated data and customized research services. With over 1200 employees, IMRB is one of the largest providers of market research in India in an ...
NCAER in collaboration with National Bureau of Economic Research (NBER) started the Neemrana Conference in 1999 to create a forum that focuses on important economic policy issues and brings together prominent policymakers, regulators, industry leaders, and academic luminaries from the best think tanks and universities from India and the US ...
Established in 1974, it is India's only household panel study that collects information about household purchases. Conducted by IMRB International 's Media and Panel Group, it surveys over 70,000 households, 56,000 in urban India, and 14,000 in rural India and collects a variety of information on purchases in fast-moving consumer goods ...
This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents.. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care ...
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The National Food Survey is a syndicated, multi-year study of food habits and consumption across urban India, conducted bi-annually by IMRB International.The last round of the National Food Survey was conducted in September 2007.