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The BIC Cristal (stylised as BiC Cristal and also known as the Bic Biro) is an inexpensive, disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France. [1] It was introduced in 1950 and is the best-selling pen in the world, with the 100 billionth sold in September 2006.
In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
Bich formed Société Bic in 1953. [2] Bich partnered with poster designer Raymond Savignac to create the company's advertisements, who created the Bic Boy that later became part of the company's official logo. Bic won the first French Oscar for advertising, sponsored the Tour de France, and became an essential item and a household name. [4] [9]
Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward company. Phil Wahba. June 18, 2024 at 10:00 AM. Courtesy of Bic. ... So we’ve made investments, like in ...
According to the Independent, the idea was conjured up by the French company, Bic, who added the holes to prevent people from choking to death if they were to accidentally swallow one.
The world's largest functioning ballpoint pen was made by Acharya Makunuri Srinivasa in India. The pen measures 5.5 metres (18 ft 0.53 in) long and weighs 37.23 kilograms (82.08 lb). [62] The world's most popular pen is the Bic Cristal, with the 100 billionth model sold in September, 2006. The Bic Cristal was launched in December 1950 and ...