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  2. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    Marketing research process. The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task ...

  3. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Artistic research, also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth.

  4. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

  5. Research report - Wikipedia

    en.wikipedia.org/wiki/Research_report

    A research report is a publication that reports on the findings of a research project. [1]Research reports are produced by many sectors including industry, education, government and non-government organizations and may be disseminated internally, or made public (i.e. published) however they are not usually available from booksellers or through standard commercial publishing channels.

  6. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    A research design typically outlines the theories and models underlying a project; the research question (s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...

  7. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    v. t. e. In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims.

  8. Technical report - Wikipedia

    en.wikipedia.org/wiki/Technical_report

    A technical report (also scientific report) is a document that describes the process, progress, or results of technical or scientific research or the state of a technical or scientific research problem. [ 1 ][ 2 ] It might also include recommendations and conclusions of the research. Unlike other scientific literature, such as scientific ...

  9. IMRAD - Wikipedia

    en.wikipedia.org/wiki/IMRAD

    IMRAD. In scientific writing, IMRAD or IMRaD (/ ˈɪmræd /) (Introduction, Methods, Results, and Discussion) [1] is a common organizational structure (a document format). IMRaD is the most prominent norm for the structure of a scientific journal article of the original research type. [2]