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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy.

  3. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple has aired many advertisements promoting the different models of the iPhone since its initial release in 2007. This company is well known for their advertisements and marketing strategy. Apple segments its customer base by using behavioral, demographic, and psychographic factors. [14]

  4. Apple's segmentation strategy and why it works - AOL

    www.aol.com/news/2010-10-02-apples-segmentation...

    Sigal does a huge overview of Apple's direction over the last ten years, and in the end, argues that Apple has shirked the conventional wisdom of marketing products horizontally (making a special ...

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Apple added a revealing word to its official business strategy

    www.aol.com/finance/2017-08-03-apple-added-a...

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  7. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy.

  9. big.assets.huffingtonpost.com

    big.assets.huffingtonpost.com/athena/files/2025/...

    big.assets.huffingtonpost.com