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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
In April 2009, Beryl Raff, former executive vice president and general merchandise manager of fine jewelry at JCPenney, was named chairman and chief executive officer of Helzberg. [2] Raff was succeeded at CEO in 2022 by Brad Hampton. [4]
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