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The memory color effect is the phenomenon that the canonical hue of a type of object acquired through experience (e.g. the sky, a leaf, or a strawberry) can directly modulate the appearance of the actual colors of objects. Human observers acquire memory colors through their experiences with instances of that type.
Object memory involves processing features of an object or material such as texture, color, size, and orientation. It is processed mainly in the ventral regions of the brain. A few studies have shown that on average most people can recall up to four items each with a set of four different visual qualities.
Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering , a German physiologist, and later expanded by Richard Solomon , a 20th-century psychologist.
Chromatic adaptation is the human visual system’s ability to adjust to changes in illumination in order to preserve the appearance of object colors. It is responsible for the stable appearance of object colors despite the wide variation of light which might be reflected from an object and observed by our eyes.
Hue cancellation experiments start with a color (e.g. yellow) and attempt to determine how much of the opponent color (e.g. blue) of one of the starting color's components must be added to reach the neutral point. [12] [13] In 1959, Gunnar Svaetichin and MacNichol [14] recorded from the retina of fish and reported of three distinct types of cells:
Visual perception is the ability to interpret the surrounding environment through photopic vision (daytime vision), color vision, scotopic vision (night vision), and mesopic vision (twilight vision), using light in the visible spectrum reflected by objects in the environment.
The study suggests that the ability to perceive color developed before the widespread appearance of colorful stimuli in the environment. [11] This discovery has generated interest and discussion among scientists because it raises important questions about the evolutionary pressures that led to the development of color vision.
Color vision is categorized foremost according to the dimensionality of the color gamut, which is defined by the number of primaries required to represent the color vision. This is generally equal to the number of photopsins expressed: a correlation that holds for vertebrates but not invertebrates .