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Salt Life originated in 2003 as a decal and grew to encompass products including apparel, performance gear, sunglasses and accessories. The company opened over 20 retail stores along the nation ...
Delta Apparel Acquires Salt Life Brand GREENVILLE, S.C.--(BUSINESS WIRE)-- Delta Apparel, Inc. (NYSE MKT: DLA) announced today that its wholly-owned subsidiary, To The Game, LLC, has acquired ...
On June 30, 2024, Delta Apparel filed for Chapter 11 bankruptcy protection, blaming inflation and low demand on its products as part of the decision. The company has plans to sell its assets, and has already sold its Salt Life brand to Forager Capital Management for $28 million. [5] [6]
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Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. [ 2 ]
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. [2]