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New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.
The company developed the 2002 as a high-performance running shoe and a successor to the New Balance 2001, part of the company's 1000 series of running shoes. [1] The upper of the shoe is made of nubuck and mesh while the sole features the company's N-ERGY gel all along the shoe.
The current 480 shoe line is actually a merger of two different shoe models, the New Balance Pride 480 and New Balance BB680. The Pride 480 is the first ever basketball shoe created by New Balance in 1983 and was released as a high top. [1] A different model that was created as a low top version known as the BB680 was later released. [2]
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New Balance 99X Series is a series of athletic shoes produced by New Balance since the introduction of the first New Balance 990 in 1982. The shoes have been updated sporadically since the original 990, all models have used the 99X numbering format, and some model numbers have been reused throughout the years.