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Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter. On September 28, 2004, APCO ...
(Top) 1 See also. 2 References. Toggle the table of contents ... The Big Six is the name colloquially given to the six largest advertising and public relations ...
GMMB was founded in 1983. [9] In 2002, Omnicom, the second-largest advertising agency in the world, [10] purchased GMMB [11] Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards. [12]
This category includes articles on organizations based in Washington, D.C., the capital of the United States. Organizations include, among others, voluntary associations and 501(c) non-profit organizations; companies and for-profit organizations, religious organizations, and so on, are also appropriate.
The Association of National Advertisers (ANA) [2] [3] [4] represents the marketing community in the United States. [5] Its headquarters is in New York City and it has another office in Washington, D.C. [6] ANA's membership includes over 600 companies [7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
Stagwell Inc., formerly The Stagwell Group, is a global marketing and communications group founded in 2015 by Mark Penn. [1] In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners. [2]