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The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, ...
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
The current "Big Five" majors (Universal, Paramount, Warner Bros., Disney, and Sony) all originate from film studios that were active during Hollywood's "Golden Age." Four of these were among that original era's "Eight Majors," being that era's original "Big Five" plus its "Little Three," collectively the eight film studios that controlled as much as 96% of the market during the 1930s and 1940s.
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.
WPP is a large holding company involved in communications, advertising, public relations, and other businesses. [15] It is considered the world's biggest advertising agency group. [40] WPP focuses on communications, experience, commerce, and technology.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]