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Strategies can be used to render words upside down in languages such as HTML that do not permit rotation of text; using Unicode characters (especially those in the IPA), a very close approximation of upside-down text (also called flip text) can be achieved.
Letters in the International Phonetic Alphabet, particularly upside down letters, are aligned for easy reading upside down. Thus, the font is among the most ideal for upside-down text, compared to other Unicode typefaces, which have the turned "t" and "h" characters aligned with their tops at the base line and thus appear out of line.
Upside-down marks, simple in the era of hand typesetting, were originally recommended by the Real Academia Española (Royal Spanish Academy), in the second edition of the Ortografía de la lengua castellana (Orthography of the Castilian language) in 1754 [3] recommending it as the symbol indicating the beginning of a question in written Spanish—e.g. "¿Cuántos años tienes?"
This movement is further emphasized by those "rivers" of white which are the inseparable & ugly accompaniment of all carelessly set text matter. [7] Typographers can test for rivers by turning a proof sheet upside down (top to bottom) to examine the text.
When a word is turned upside down, the top halves of the letters turn into the bottom halves. And because our eyes pay attention primarily to the top halves of letters when we read, that means that you can essentially chop off the top half of a word, turn it upside down, and glue it to itself to make an ambigram.
An upside-down interrobang (combining ¿ and ¡, Unicode character: ⸘), suitable for starting phrases in Spanish, Galician and Asturian—which use inverted question and exclamation marks—is called an "inverted interrobang" or a gnaborretni (interrobang spelled backwards), but the latter is rarely used. [17]
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During typesetting, individual sorts are picked from a type case with the right hand, and set from left to right into a composing stick held in the left hand, appearing to the typesetter as upside down. As seen in the photo of the composing stick, a lower case 'q' looks like a 'd', a lower case 'b' looks like a 'p', a lower case 'p' looks like ...