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Face negotiation theory is a theory conceived by Stella Ting-Toomey in 1985, to understand how people from different cultures manage rapport and disagreements. [1] The theory posited " face ", or self-image when communicating with others, [ 1 ] as a universal phenomenon that pervades across cultures.
The notion of impression management was first applied to face-to-face communication, but then was expanded to apply to computer-mediated communication. The concept of impression management is applicable to academic fields of study such as psychology and sociology as well as practical fields such as corporate communication and media .
Another way to build rapport is through "positive face management", [16] (or, more simply: positivity). According to some psychologists, [16] we have a need to be seen in a positive light, known as our "face". By managing each other's "face", boosting it when necessary, or reducing negative impacts to it, we build rapport with others. [16]
Face" conceptualized as an individual's positive claim of social values in socializing contact was introduced into academia by Erving Goffman through his theories of "face" and "facework". [ 13 ] [ 14 ] [ 7 ] [ 8 ] According to Brown and Levinson's assumption in politeness theory based on Goffman's "face", one's face is categorized into two ...
Identity management theory explores the role of face, negotiation, and identity convergence in regard to intercultural communication. IMT seeks to explain how the development of interpersonal relationships is the means by which cultural identities are negotiated. [1]
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Masks represent an artificial face, in the "saving face" sense. Seeing life as theatre is the core of the closely-related social perspectives of dramatism, dramaturgy and performativity. Masks are a tool of impression management and stigma management, which are parts of reputation management.
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