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TechCrunch noted in March 2021 that Roblox games are largely distinct from established traditions in free-to-play video games, finding that successful Roblox games were geared towards immediate satisfaction, and finding that the addition of tutorials significantly decreased player engagement, contrary to established wisdom about free-to-play ...
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The game was initially launched on April 13, 2022 [133] as a paid beta game, costing 50 Robux to access, and officially released as free-to-play three days later. [132] Reaching 70 million plays [ 134 ] and 275,000 concurrent players in the first week of its release, it broke the record for the largest launch on Roblox, and it would reach 500 ...
By mid-2024, the game had become a viral phenomenon online even with non-Roblox players. As one of Roblox's most popular experiences, its rise to fame was partially due to popular video game livestreamers and a collaboration with Charli XCX's album Brat (2024), which included a substantial temporary update to the game.