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According to Dior, the logo design cost between $10,000 and $25,000, [4] and was finished in one afternoon. [3] Dior presented the original design to Major League Baseball. It was created using a magic marker. [6] It was originally intended to be only for Major League Baseball's 100th anniversary season, but it continues to be used to this day.
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The MLB "Batter" logo was commissioned by the Major League Baseball Centennial Committee, and was introduced by the new Baseball Commissioner, Bowie Kuhn, to be used in preparations for, and celebration of, the 1869–1969 Professional Baseball Centennial Celebration held July 21, 1969, in Washington, DC.
Designer of the MLB Logo: While working at a New York design firm in 1968, Dior created the silhouette of a batter that has become synonymous with Major League Baseball.
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