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Though studies show that fewer commercials cause better recall rates, [36] research indicates that traditional sixty-second spots may be the better option, with higher brand and message recall than the newer thirty-second ads. [30] Stations also run ten-second spots, or "billboards". [26]
The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. To break it down for you, that amounts to an average cost of over $233,333 per second.
Skyrocketing Costs. The price of a 30-second ad took off from there, and it has cost more than $5 million for each commercial since Super Bowl LI on Feb. 5, 2017 ($5,399,873).
In comparison, Sunday Night Football, the flagship primetime game during the regular season, had an average cost of around $700,000 for 30 seconds of time in 2017. [32] The average cost of a 30-second ad during the Super Bowl increased by 87% between 2008 and 2016, [33] before stabilizing since then. [34]
Cost of 30-second commercial: $3. ... at an average price of $3.5 million per thirty-second ad, ... Super Bowl XLVI was carried nationwide on radio over the Dial ...
The super PAC supporting Robert F. Kennedy Jr.’s independent bid for president debuted an ad during the Super Bowl on Sunday night. American Values 2024 released a 30-second ad that was a remake ...
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