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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
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Bata maintains the headquarters for its "Power" brand of footwear in Toronto. The Bata Shoe Museum , founded by Sonja Bata, and operated by a charitable foundation, is also located in Toronto. Although no longer chairman of the company, the elder Bata remained active in its operations and carried business cards listing his title as "chief shoe ...
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Sneakers became a fashion statement and were marketed as a definition of identity and personality rather than simply athletic aids. [ 15 ] Also during the 1990s, various vendors began producing "walking shoes" for adults using the construction technology of sneakers but visually resembling traditional leather shoes.