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The logo size is currently fixed to 250x250px, and is focused on creating a uniform height for all logos of this template, and approximately makes the trophy designs the same apparent sizes. Width is allowed to vary, as only the host country name and year text at the bottom of the logo ever exceed the general size of the logo format.
Logos should not be used in contexts which are, taken as a whole, strongly negative. It is generally acceptable to use a logo in an article about what the logo represents (such as a company or organization), or in an article discussing the logo itself, its history and evolution, or the visual style of the logo's creator.
A template alone does not make a logo fair to use. It merely helps you state why you think it is appropriate. On the other hand, simple logos may fall under public domain. See commons:Commons:Threshold of originality for more information. This template is optimized for logos of brands/organizations used in the article about that brand/organization.
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Note that non-free logos should only be used in the infoboxes of the primary article(s) to which they are affiliated; i.e. a company logo may be used in the article about that company, but not in a separate article about one of the company's products.
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