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Lego has a policy to not make realistic weapons and military equipment, [1] leaving an opportunity for other building block companies to fill this niche. Cobi has various licensing deals, such as with Company of Heroes 3 , [ 2 ] along with The Tank Museum [ 3 ] at Bovington Camp , and also for some Hollywood movies, such as Top Gun: Maverick .
When Lego was first introduced in the United States through a deal with Samsonite in 1962, the company's advertising rejected military themes, due to the increasing anxiety in the population over the Vietnam War. Lego products did not include dull green colours, unless used in trees and green base plates, in order to make it more difficult for ...
Additionally, although modeled on Lego with nearly identical brick and plate outer dimensions (including the fact that three stacked plates is equivalent in height to one brick), the studs of Tente pieces have a larger diameter than Lego pieces, resulting in them being incompatible. Hasbro marketed the toys in the United States and Japan. Some ...
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In 2011, Time magazine placed the army men on their list of 100 most popular toys of all time. [2] This cultural phenomenon was represented in Army Men, a popular series of video games introduced by 3DO in the 1990s. Green army men were also among the characters in the 1995 Disney Pixar animated film, Toy Story and its three sequels. Gummy army ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Avatar designer Atticus Tsai-McCarthy discussed the concept of the Lego Avatar theme and said, "That actually emerged fairly early in the concept phase. In certain themes, like Jurassic World as one example, we are designing primarily for young kids who love dinosaurs and vehicles, whereas Avatar is intended for a slightly older demographic.
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