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Pachucas (from pachuca, the female counterpart to the pachuco) were Mexican American women who wore zoot suits during World War II, also known as "cholitas", "slick chicks", and "lady zoot suiters". The suit was a symbol of rebellion due to the rationing of cloth for the war effort.
Pachuco style. Pachuco style was a dominating trend among Mexican-American youth in the 1930s-40s. Pachucos became known for their distinguished look, dialogue, and actions. Pachucos dressed in recognizable Zoot suits, and often styled their hair into ducktails. Things like decorative chains and tattoos were also sometimes part of the pachuco look.
Fashion is known to be a form of expression throughout many cultures, just like the Mexican American culture. Over the decades Mexican American women's fashion evolved to celebrate beauty and fashion standards of the day. However, such evolution wasn't often well seen by society, instead it was often deemed non-normative or un-American.
In 2014, Evaldi opened Chuco Relic Souvenirs — the business’ name a nod to the Pachuco style that’s believed to have emerged from the borderlands of El Paso and Juárez, Mexico, in the late ...
According to Chicano artist and writer José Antonio Burciaga: . Caló originally defined the Spanish gypsy dialect. But Chicano Caló is the combination of a few basic influences: Hispanicized English; Anglicized Spanish; and the use of archaic 15th-century Spanish words such as truje for traje (brought, past tense of verb 'to bring'), or haiga, for haya (from haber, to have).
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[27] [30] Many young Mexican-American women who were not pachucas avoided these clothing styles and hairstyles in order to avoid being seen as troublemakers by white people. Some women even reported that they had heard of pachucas hiding knives in their hair. [30] Pachucas formed their own gangs, joined the male pachuco gangs, and carried weapons.
Cholo style has been identified as combining the loose-fitting comfort of the traditional huipil and baggy draping of the zoot suit donned by the pachuco. [7] Adopting cholo style has also been identified as a way for youths to assert their Chicano identity, especially for those who are only English-speaking.