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Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, ONE Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19).
It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012. On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster.
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California , originally selling juice products.
Monster Energy Yamaha Factory is the factory team of Yamaha active in the MotoGP World Championship, the Motocross World Championship, the FIM Endurance World Championship, the Superbike World Championship and FIM Cross-Country Rallies World Championship, supported by sponsor, drinks manufacturer Monster Energy.
The 2017 Monster Energy NASCAR Cup Series was the 69th season of professional stock car racing in the United States, and the 46th modern-era Cup series season. The season began at Daytona International Speedway with the Advance Auto Parts Clash , the Can-Am Duel qualifying races and the 59th running of the Daytona 500 .
On December 19, 2016, NASCAR announced the new name for the series, Monster Energy NASCAR Cup Series as well as the new series logo and new NASCAR logo. [24] On April 11, 2018, Monster Energy announced an extension of their sponsorship of the series through the end of the 2019 season. [25] In 2017, stage racing was introduced.
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The NASCAR All-Star Race, formerly known as The Winston from 1985 to 2003, the Nextel All-Star Challenge from 2004 to 2007, the Sprint All-Star Race from 2008 to 2016, and the Monster Energy NASCAR All-Star Race from 2017 to 2019, is an annual non-championship NASCAR Cup Series stock car exhibition race between race winners from the previous season and the beginning of the current season, as ...