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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [2] [3] Several different women are ...
The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]
General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
Brand Name Banquet. Recipes from brand name companies often get a bad rap. But many people learned to cook from the backs of boxes, bottles, and jars, especially in the 1950s, 60s, and 70s when ...
The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use ...
Between 1951 and 1958, the second edition sold 732,004 copies. The book featured step-by-step photographs to accompany the instructions and many of the recipes recommended the use of various pre-packaged foods. While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks.
The first contest was held in 1949 as the Grand National Recipe and Baking Contest and hosted in the Waldorf-Astoria Hotel. [2] One hundred entries were selected for the final competition (97 women and 3 men). Pillsbury paid all expenses to fly in and host the contestants.