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Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either from stimuli being intrinsically ambiguous or because of social disagreement.
Although conformity generally leads individuals to think and act more like groups, individuals are occasionally able to reverse this tendency and change the people around them. This is known as minority influence, a special case of informational influence. Minority influence is most likely when people can make a clear and consistent case for ...
By complying with others' requests and abiding by norms of social exchange (i.e., the norm of reciprocity), individuals adhere to normative social influence and attain the goal of affiliation. [1] [3] An example of both normative and informational social influence is the Solomon Asch line experiments.
Informational is the ability of an agent of influence to bring about change through the resource of information. [3] Raven arguably believed that power as a potential influence logically meant that information was a form of influence and the social power base of Information Power was derived. [3]
An information cascade or informational cascade is a phenomenon described in behavioral economics and network theory in which a number of people make the same decision in a sequential fashion. It is similar to, but distinct from herd behavior. [1] [2] [3] An information cascade is generally accepted as a two-step process.
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Social Credit System; Social data revolution; Social engineering (political science) Social facilitation; Social impact theory; Social information processing (theory) Social innovation; Social space; Social spam; Social support; Social technology; Social-desirability bias; Sociology of the Internet; Soviet and Russian influence operations in ...