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  2. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    The following are examples of Unique Selling Propositions. What is commonly considered a slogan is enhanced with a differentiating benefit of the product or service. [15] Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described. [citation needed] Anacin "Fast, incredibly fast relief."

  3. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    Consumers are always looking around for the best possible deal at the best quality and how these products or services will contribute to their success. The value proposition is the promise that the business will give the consumer to assure best possible value. The value proposition is a creative statement that depicts the unique selling point.

  4. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Favorable Points of Difference – The second type of value proposition explicitly recognizes that the customer has alternatives and focuses on how to differentiate one product or service from another. Knowing that an element of an offering is a point of difference relative to the next best alternative does not, however, convey the value of ...

  5. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    The term unique selling proposition refers to advertising to communicate a product's differentiation. [ 4 ] In economics , successful product differentiation leads to competitive advantage and is inconsistent with the conditions for perfect competition , which include the requirement that the products of competing firms should be perfect ...

  6. Non-price competition - Wikipedia

    en.wikipedia.org/wiki/Non-price_competition

    Examples are such like loyalty programs, subsidized delivery, unique selling points, brand recognition, ethical and/or charitable concerns, after-sales service, positive feedback reviews, marketing campaigns and many more. The few of the more important and common examples of non-price competition are as follows.

  7. UVP - Wikipedia

    en.wikipedia.org/wiki/UVP

    unique selling proposition, also called the unique selling point or the unique value proposition. Progressive Valdostan Union, a political party active between 1973 and 1984. Progressive Valdostan Union, a political party founded in 2013.

  8. Point of difference - Wikipedia

    en.wikipedia.org/wiki/Point_of_difference

    A point of difference is a factor of products or services that establishes differentiation. Differentiation is the way in which the goods or services of a company differ from its competitors. Indicators of the point of difference's success would be increased customer benefit and brand loyalty. However, an excessive degree of differentiation ...

  9. Value-added selling - Wikipedia

    en.wikipedia.org/wiki/Value-added_selling

    One of the more recent examples of value-added selling is hybrid cars. These are cars that rely on a mix of gasoline power and electric power. The inherent value of the product is still the same. It moves a person from point A to point B. The value add can be seen in several different ways. The first is the obvious fuel savings.