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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The world's largest IKEA store is located in Pasay, Metro Manila, Philippines. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
Old IKEA pencils Modern IKEA pencils. IKEA pencils are small pencils provided for free [1] in IKEA stores worldwide. They are found in small boxes attached to poles, together with maps, measuring tapes and shopping forms. The IKEA pencil has been known for the wide variety of designs.
A testbed (also spelled test bed) is a platform for conducting rigorous, transparent, and replicable testing of scientific theories, computing tools, and new technologies. The term is used across many disciplines to describe experimental research and new product development platforms and environments.