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The bandwagon effect is a psychological phenomenon where people adopt certain behaviors, styles, or attitudes simply because others are doing so. [1] More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular actions and beliefs rallying amongst the public. [ 2 ]
This can be applied to media, news, music, and any other messaging channel. The idea is, choosing something that is in opposition to how you feel or believe in will increase cognitive dissonance. For example, a study was done in an elderly home in 1992 on the loneliest residents—those that did not have family or frequent visitors.
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
The 'mental phenomenon' is common and affects people based on their background, level of trauma, and emotions. But there are many ways to work through it.
For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. [16] Showing how the dissonance theory directly correlates to the boomerang effect has made impact on our knowledge of why humans act and can be influenced the way that they are.
Cognitive bias mitigation and cognitive bias modification are forms of debiasing specifically applicable to cognitive biases and their effects. Reference class forecasting is a method for systematically debiasing estimates and decisions, based on what Daniel Kahneman has dubbed the outside view .
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Cognitive dissonance People desire to be consistent. Suppose a pollster finds that a certain group of people hates his candidate for senator but loves actor A. They use actor A's endorsement of their candidate to change people's minds because people cannot tolerate inconsistency. They are forced to either dislike the actor or like the candidate.