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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S. The new price of an individual ...
[312] [313] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [314] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [315] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [316]
The YouTube Premium plan would cost $13.99 a month in the U.S., up $2 from before, according to the company's website on Thursday. Members who subscribed five years ago, including those who signed ...
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YouTube may take a cue from Amazon and Apple in letting you put all your streaming services in one place. The Information sources say YouTube has spent the past several months talking to "several ...
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
Alphabet’s suite of digital subscription services — including YouTube Premium, YouTube Music, YouTube TV and Google One cloud storage — generated $15 billion in revenue for 2023, according ...