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Wisk was introduced as the first liquid laundry detergent in the United States by Lever Brothers Company in 1956. [1]In 2008, Wisk was purchased by Vestar Capital Partners when Lever Brothers' parent company Unilever divested its North American laundry brands, and it was combined with Huish Detergents, Inc. (also owned by Vestar) to form The Sun Products Corporation.
In 2018, sales of powdered detergent measured 14 million metric tons, double that of liquids. While liquid detergent is widely used in many Western countries, powdered detergent is popular in Africa, India, China, Latin America, and other emerging markets. Powders also hold significant market share in eastern Europe and in some western European ...
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High-efficiency washers use 20% to 60% of the detergent, water, and energy of "standard" commonly-used top-loader washers. They usually take somewhat longer (20–110 minutes) to wash a load, but are often computer controlled with additional sensors, to adapt the wash cycle to the needs of each load.
1.3 Laundry detergents. 1.4 Soaps. 1.4.1 Soap brands. 2 See also. 3 References. ... Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; ...
The washing performance is measured according to European harmonised standard EN 60456 and is based on a 60 °C cycle on fabric samples with stains of oil, blood, chocolate, sebum, and red wine, using a standardised detergent and compared against a reference washing machine. [10] The amount of stain removal is then translated into a washing ...