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Development communication has been labeled as the "Fifth Theory of the Press", with "social transformation and development", and "the fulfillment of basic needs" as its primary purposes. [3] Jamias articulated the philosophy of development communication which is anchored on three main ideas.
Everett Rogers. Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter. [citation needed] He was distinguished professor emeritus in the department of communication and journalism at the ...
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
For Schramm, communication is about sharing information or having a common attitude towards signs. His model is based on three basic components: a source, a destination, and a message. The process starts with an idea in the mind of the source. This idea is then encoded into a message using signs and sent to the destination.
D. Lawrence Kincaid (born 1945) is an American communication researcher who originated the convergence theory of communication. He was a senior advisor for the Research and Evaluation Division of the Center for Communication Programs and an associate scientist in the Faculty of Social and Behavioral Sciences at the Johns Hopkins Bloomberg School of Public Health.
The Shannon–Weaver model is one of the earliest and most influential models of communication. [2][3][4] It was initially published by Claude Shannon in his 1948 paper "A Mathematical Theory of Communication". [5] The model was further developed together with Warren Weaver in their co-authored 1949 book The Mathematical Theory of Communication ...
Psychoanalysis. Daniel N. Stern (August 16, 1934 – November 12, 2012) was a prominent American developmental psychiatrist and psychoanalyst, specializing in infant development, on which he had written a number of books — most notably The Interpersonal World of the Infant (1985). [1]
SBCC on the Development-Entertainment spectrum. Social and behavior change communication (SBCC), often also only " BCC " or " Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive ...