Search results
Results From The WOW.Com Content Network
Social Psychologist Icek Azjen theorized that subjective norms are determined by the strength of a given normative belief and further weighted by the significance of a social referent, as represented in the following equation: SN ∝ Σn i m i , where (n) is a normative belief and (m) is the motivation to comply with said belief.
Source domain: the conceptual domain from which we draw metaphorical expressions (e.g., love is a journey). Target domain: the conceptual domain that we try to understand (e.g., love is a journey). A mapping is the way in which a source domain tracks onto and describes aspects of the target domain. Mappings describe the mental organization of ...