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The demand for live televised football grew in the wake of England’s World Cup success, though the authorities remained reluctant. In April 1967, the Football League Management Committee rejected a £1m offer from BBC Television to show live League football on Thursday nights. They did, however, experiment with pay-per-view broadcasting.
1955. 22 September – ITV is launched and sport - boxing - is part of the launch night's programmes. 12 October - ITV shows live football for the first time. They cover the second half of a floodlit friendly between Tottenham Hotspur and Vasas Budapest from White Hart Lane, although the foggy weather may have affected the broadcast.
ITV Sport has broadcast many boxing matches over the years under the Big Fight Live banner and the sport was a regular fixture on ITV screens until the mid-1990s when ITV lost its two premier contracts – in mid-1994 Barry Hearn took Chris Eubank and his stable of fighters to Sky Sports and at the start of 1995, Sky Sports won the rights to ...
1 February – Channel 5's first spell of providing regular coverage of the NFL ends with its live coverage of Super Bowl XXXVIII. 2005. January – ITV broadcasts American Football for the first time when it shows the play-offs and the Super Bowl. ITV also broadcasts these events in 2006 and 2007 until the rights move to the BBC in 2008. [6] 2006
FIFA World Cup Finals - Live coverage and highlights on ITV Sport (Shared with BBC Sport); England Internationals - All England European Championship Qualifiers, World Cup Qualifiers & Friendly Matches [1] Live on ITV Sport (Highlights on Sky Sports)
The Price Is Right (ITV 1984–1988, 1995–2001 & 2006–2007, Sky One 1989–1991, revived for Alan Carr's Epic Gameshow 2020) Primeval (2007–2011, Watch 2011) Prisoner: Cell Block H (on various ITV regions between 1984 and 1999; later on Channel 5 from 1997 to 2001) The Prisoner (1967–1968, remake 2009) The Professionals (1977–1983)
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The deal also continued to include live coverage of two London international games and the Super Bowl as the BBC did. The show also aired on the Scottish affiliate of the ITV network STV and Virgin Media Four in Ireland, which has a content sharing agreement with ITV. [ 5 ]