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Tulus released a new theme song in support of this campaign. Tulus composed a single, entitled "Lekas", which was used on the soundtrack for the Indonesian movie, 3 Nafas Likas (2014). In mid 2015, Tulus created a song with Ran, an Indonesian music group, for that will be used in an ad campaign for Listerine.
Aku Cinta Dia was released in mid-1985. For promotion, Alex Hasyim and Guruh helped Chrisye practice choreography – the singer was known to be very stiff – while Chrisye's wife Yanti and her cousin Rini provided a costume; Chrisye reportedly said he looked like "a key chain" during fitting.