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  2. Factoring (finance) - Wikipedia

    en.wikipedia.org/wiki/Factoring_(finance)

    Factoring is a financial transaction and a type of debtor finance in which a business sells its accounts receivable (i.e., invoices) to a third party (called a factor) at a discount. [1][2][3] A business will sometimes factor its receivable assets to meet its present and immediate cash needs. [4][5] Forfaiting is a factoring arrangement used in ...

  3. Supply chain finance - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_finance

    Supply chain finance. Supply chain financing (or reverse factoring) is a form of financial transaction wherein a third party facilitates an exchange by financing the supplier on the customer's behalf. The term also refers to practices used by banks and other financial institutions to manage capital invested into the supply chain and reduce risk ...

  4. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and ...

  5. How to compare invoice factoring companies - AOL

    www.aol.com/finance/compare-invoice-factoring...

    Invoice factoring involves selling invoices to the factoring company, which advances you a percentage of the invoice amount. Once the client pays, the invoice factoring company releases the ...

  6. How to compare and work with invoice factoring companies - AOL

    www.aol.com/finance/invoice-factoring-company...

    The fee typically ranges from 0.5 percent to 5 percent, though the structure is different for each factoring company. The fee is usually taken out of the invoice amount as a percentage. For ...

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.