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  2. Sustainability advertising - Wikipedia

    en.wikipedia.org/wiki/Sustainability_advertising

    Within radio, print or television campaigns sustainability advertisements are pointing out the social, environmental and economical benefits of sustainable products and services. [18] Strategic advertising messages are then connected with corporate communication leading towards the development of a responsible and civic image of the company.

  3. Green marketing - Wikipedia

    en.wikipedia.org/wiki/Green_marketing

    Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.

  4. Sustainability brand - Wikipedia

    en.wikipedia.org/wiki/Sustainability_brand

    Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them. They then use brand communication tools to convey these benefits to their end consumer hence enabling then to make conscious decisions while being associated with or buying from that brand.There are several techniques to ...

  5. Cause marketing - Wikipedia

    en.wikipedia.org/wiki/Cause_marketing

    This cause marketing campaign and partnership raised an unprecedented [4] $2.4 million, to become the most successful promotion [4] in the history of Chapters West of the March of Dimes, while providing hundreds of thousands of dollars in free publicity and stimulating a 2.2 million person attendance, a regional theme park record, for the ...

  6. Environmentally friendly - Wikipedia

    en.wikipedia.org/wiki/Environmentally_friendly

    Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment. [1]

  7. Socially responsible marketing - Wikipedia

    en.wikipedia.org/wiki/Socially_responsible_marketing

    The principle of value marketing contends that a company "should put most of its resources into value-building marketing investments." One criticism of marketing its short term focus in the sense of promotions and minor improvements. Value marketing seeks to create long term customer loyalty by adding significant value to the consumer offer. [1]