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2. Market penetration - Wikipedia

   en.wikipedia.org/wiki/Market_penetration

   Calculate the number of customers that a business needs to sell to in order to earn a profit and then compare that to the number other competitors are reaching; if the business does not make a profit with average market penetration, it's time to rethink the business strategy. Market penetration is a tool for understanding the potential earnings ...

3. New business strain - Wikipedia

   en.wikipedia.org/wiki/New_business_strain

   New Business Strain is artificial in that it is a function of how a regulatory body, for example, might look at a life insurer's financial position. This tends not to be realistic, but instead conservative - because that is the role a regulator plays.

4. Total addressable market - Wikipedia

   en.wikipedia.org/wiki/Total_addressable_market

   Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]

5. A comprehensive guide to small business insurance: Here ... - AOL

   www.aol.com/finance/comprehensive-guide-small...

   Starting your own business requires a significant investment of both time and money. Millions of people continue to step up to the challenge with 33 million small businesses active in the U.S. as ...

6. Market capitalization: What it is and how to calculate it - AOL

   www.aol.com/finance/market-capitalization...

   Market capitalization is a term used to describe the size of a company based on the total value of the company’s stock. Market capitalization is an important data point for making informed ...

7. Market share analysis - Wikipedia

   en.wikipedia.org/wiki/Market_share_analysis

   Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; Market Segmentation Some of the factors that determine the market are price, quality, speed of service, ease of maintenance, and points of distribution.

8. How To Calculate Return on Investment (ROI) - AOL

   www.aol.com/calculate-return-investment-roi...

   To calculate ROI, you need to know the price that was paid for the investment and the price the investment will be sold for. To determine the net return on the investment, you subtract the ...

9. Market analysis - Wikipedia

   en.wikipedia.org/wiki/Market_analysis

   The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand. Furthermore, the market volume is either measured in quantities or qualities.