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Red Bull is a brand of energy drink created and owned by the Austrian company Red Bull GmbH.With a market share of 43%, it is the most popular energy drink brand as of 2020, [8] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. [9]
Red Bull GmbH (German pronunciation: [ʁɛt ˈbʊl]) is an Austrian multinational private conglomerate company known for its range of energy drinks of the same name. [3] It is also known for its wide range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg. [4]
Mateschitz was born on 20 May 1944, in Sankt Marein im Mürztal, Styria, Austria, [3] [4] to a family of Slovene-Styrian or Croatian ancestry.His mother's side was from present-day Styria, his father's side was from Maribor (then still part of Styria, but now in Slovenia); [5] [6] some sources place his ancestry in the area of Zadar where he allegedly had relatives and the surname Matešić ...
In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]
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Chalerm Yoovidhya (born 1950) is a Thai billionaire businessman and co-owner of Red Bull GmbH. As of 2024, Forbes estimates his family's net worth at US$36 billion, making them the wealthiest in Thailand.