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The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2] Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top ...
Revlon was founded in New York City on March 1, 1932, in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. [4] The three men started with one single product, a new type of nail enamel [4] and pooled their resources to ...
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Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering figure in the American cosmetics industry as the person who created the first pigment-based nail polish and founded and managed Revlon through five decades.
[citation needed] In 1987, Almay was acquired by Revlon and today it has expanded to a full line of skincare and makeup products. Almay has products for skin, face, lips and eyes. The natural ingredients used include meadowsweet ( Filipendula ulmaria ) for oily skin, grape seed ( Vitis vinifera ) for normal skin, and cucumber ( Cucumis sativus ...
Charlie, named after Charles Revson, [2] was released in 1973. [3] It was originally launched to compete with Estée, a fragrance released by Estée Lauder. [2] Ad campaigns for the scent featured models Shelley Hack, Charly Stember, and, notably, Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company's advertising. [4]