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In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
Ride this wave. Wear it in a classic green with baggy jeans, and you look like a downtown cool kid. Wear it in black with black trousers, and you might get mistaken for an important creative director.
A Polo is approximately 1.9 centimetres (0.75 in) in diameter and 0.4 centimetres (0.16 in) thick, with a 0.8-centimetre (0.31 in)-wide hole. The original Polo is white in colour with a hole in the middle, and the word 'POLO' embossed twice on one flat side of the ring, hence the popular slogan The Mint with the Hole. [8]
Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
This 19th-century book illustration copies a 12th-century English image of a man wearing a hooded tunic. The garment's style and form can be traced back to Medieval Europe when the preferred clothing for Catholic monks included a hood called a cowl attached to a tunic or robes, [6] [7] and a chaperon or hooded cape was very commonly worn by any outdoors worker.