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At NBA games, repetitive organ music is played at key points of the game. For example, the announcers often play the "Charge" fanfare to accompany the home team entering the visitor's side of the court with possession of the ball. A different theme is used to encourage the home team in defense of their own side of the court.
The piece has also been used by the NBA teams the Phoenix Suns and the Milwaukee Bucks to introduce their starting lineup during home games, and was the starting lineup music for the Kentucky Wildcats men's basketball team during Rick Pitino's tenure as head coach in the 1990s. However, in college sports, the song is most closely associated ...
SportsCenter's Top Ten Games of the Year is also seen annually during the month of December, featuring a look back at the calendar year's top ten games, such as the World Series, the Super Bowl, the NBA Finals, and the NCAA men's and women's basketball championships.
In addition, commercial transitions for ABC games now contain the ABC logo. It is the first time NBA games on ABC don't have ESPN identification during live action since the 2006 NBA Finals. For the 2017–18 season, the stat bar is only shown at the beginning of the game and after commercial breaks.
At college football games, the schools' marching bands often add stadium anthems to their repertoires. In baseball, many stadium anthems are used as entrance music for various ballplayers. For example, AC/DC's "Hells Bells" was the entrance music for Trevor Hoffman and Metallica's "Enter Sandman" filled the same role for Mariano Rivera.
Jones currently does play-by-play on NBA games paired with any one of ESPN's current NBA game analysts like Jon Barry, Hubie Brown, Jay Bilas, P.J. Carlesimo, Doris Burke, and Bob Myers. Jones has worked NBA games in the past with Bill Walton until Walton left NBA coverage during the 2009–10 season and also with Doug Collins.
Towey originally planned to debut the song not after a basketball game, but after a football game, Super Bowl XXI on January 25, 1987. It was to have been the post-game montage from that contest, but the game ran past the expected airtime and CBS had a prime time show to debut in the next time slot, [ a ] so the montage was canceled.
The video game NBA Showtime: NBA on NBC, by Midway Games, was named after the pregame show. During the NBA Finals, additional coverage would be immediately available on CNBC, in which the panelists provided an additional half-hour of in-depth game discussions, after the NBC broadcast network's coverage concluded.