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Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.
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The distinctive red color, custom-designed Spencerian script and the shape of the bottle make Coca-Cola one of the most recognizable brands globally. Among the most highly visible and recognizable brands is the script and logo for Coca-Cola products. Despite numerous blind tests indicating that Coke's flavor is not preferred, Coca-Cola ...
Coca-Cola sponsored Walt Disney's first television show "One Hour in Wonderland" broadcast on Christmas Day 1950. [135] Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [136] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [137]
Apparently, Coca-Cola fans have been dreaming of a flavor like Coca-Cola Spiced for quite some time. Per the brand, the flavor is a “direct response to category trends and consumer demand.”
The Coca-Cola Scholars Foundation (CCSF) is a non-profit organization that works on behalf and at the direction of the Coca-Cola system (including The Coca-Cola Company, the world's largest producer of non-alcoholic beverages, and its subsidiaries) to provide scholarships to some 1,400 students annually in amounts totaling over $3.4 million each year.
For major food manufacturers in the beverage and baked goods industries, their merchandisers are often the single largest employee group within the company. For nationwide branded goods manufacturers such as The Coca-Cola Company and PepsiCo, their respective merchandiser work forces number in the thousands.