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Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.
In 2022, the company awarded $5,000 to five sweepstakes entrants who posted an Instagram photo of themselves eating cereal for breakfast with the hashtag #KelloggsCerealforDinnerEntry.
Kellogg has been promoting cereal-for-dinner since 2022 when it launched a contest encouraging consumers to "give chicken the night off." Still, numerous media outlets jumped on Pilnick's comments ...
In 2022, consumers spent 11.3% of their disposable income on food, the highest level since 1991, the Wall Street Journal reported last week, citing data from the US Agriculture Department
WK Kellogg CEO Gary Pilnick’s cost-saving suggestion of eating cereal for dinner has yet to win over consumers who are feeling the strain of grocery prices. ... he’s eating at 5 star ...
Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in La Jolla in 1984, [citation needed] the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada.
Just Right is a breakfast cereal produced by Kellogg's. It was created in the 1980s for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters. [1] The cereal is sold in the United Kingdom, Iceland, Ireland, New Zealand and Australia but has been discontinued in other markets. A similarly named cereal with ...
While food price gains did slow in 2023 compared with 2022 (when food-at-home prices jumped by 11.4%) certain food categories, including cereals and bakery products, continued to register big ...