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Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.
In 2022, the company awarded $5,000 to five sweepstakes entrants who posted an Instagram photo of themselves eating cereal for breakfast with the hashtag #KelloggsCerealforDinnerEntry.
Kellogg has been promoting cereal-for-dinner since 2022 when it launched a contest encouraging consumers to "give chicken the night off." Still, numerous media outlets jumped on Pilnick's comments ...
In 2022, consumers spent 11.3% of their disposable income on food, the highest level since 1991, the Wall Street Journal reported last week, citing data from the US Agriculture Department
WK Kellogg CEO Gary Pilnick’s cost-saving suggestion of eating cereal for dinner sparks backlash from consumers who are feeling the strain of grocery prices. ... he’s eating at 5 star ...
WK Kellogg CEO Gary Pilnick’s cost-saving suggestion of eating cereal for dinner has yet to win over consumers who are feeling the strain of grocery prices.
Jewish immigrant communities of Eastern European origin ate oatmeal cereal called krupnik, made with milk only when it was available. Workers carried packed lunches of bagels, knish, and herring to work. [7] Today, restaurants in Chicago's Greektown serve typical dishes like gyros and cheese saganaki. [14]
While food price gains did slow in 2023 compared with 2022 (when food-at-home prices jumped by 11.4%) certain food categories, including cereals and bakery products, continued to register big ...