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Counter Culture Coffee is a Durham, North Carolina based coffee roasting company [1] founded in 1995. It has regional training locations in Asheville, NC; Atlanta; Boston; Charleston, SC; Chicago; Durham, NC; Emeryville, CA; New York City; Philadelphia; and Washington, D.C. [2] Counter Culture training centers provide education in the fundamentals of preparing and serving coffee and serve as ...
However, direct trade is a new concept that is only utilized by for profit businesses like Counter Culture Coffee and Intelligentsia Coffee and therefore has no third party certification. [24] [25] Fair trade has become a repetition of free trade rather than being an alternative to the market economy which is dominated by supply and demand.
Third-wave coffee. Third-wave coffee is a movement in coffee marketing emphasizing high quality. Beans are typically sourced from individual farms and are roasted more lightly to bring out their distinctive flavors. [1] Though the term was coined in 1999, [2] the approach originated in the 1970s, with roasters such as the Coffee Connection. [3][4]
Experts from La Colombe, Counter Culture and Nguyen Coffee Supply reveal the brands they use and love.
Original direct traders including coffee roasters Intelligentsia Coffee & Tea, Stumptown Coffee Roasters, and Counter Culture Coffee, and chocolate makers Taza Chocolate and Askinosie Chocolate, have sought to counter perceived misrepresentations of direct trade through increased transparency [10] [16] [17] Counter Culture Coffee and Taza Chocolate pioneered annual Transparency Reports for the ...
Counterculture. A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores. [1][2] A countercultural movement expresses the ethos and aspirations of a specific population during a well-defined era.