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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an ...
Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. [2] A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [3] [4]
The platform provider, who is usually the platform sponsor, serves as the contact point for all users of the digital platform ecosystem, providing the platform's core technologies. The interactions among the actors in digital platform ecosystems result in co-created value through various digital algorithms, [ 14 ] enabling the platform to ...
Market capitalization of platform companies by region, based on 2015 United Nations data. North America, particularly the United States, remains the global leader in platform companies by market capitalization. A 2016 survey found that 63 US-based platform companies were valued over $1 billion, with 44 located in the San Francisco Bay Area.
A long and intense day with the senior leadership of Ukraine. Extensive and positive discussions with @ZelenskyyUa, the embattled and courageous leader of a nation at war and his talented national ...
Clues about the long term results of network effects on the global economy are revealed in new research into Online Diversity. While the diversity of sources is in decline, there is a countervailing force of continually increasing functionality with new services, products and applications — such as music streaming services (Spotify), file sharing programs (Dropbox) and messaging platforms ...