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Michelin (/ ˈ m ɪ ʃ əl ɪ n, ˈ m ɪ tʃ əl ɪ n / MISH-əl-in, MITCH-əl-in, French:), in full Compagnie Générale des Établissements Michelin SCA ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France.
The Tweel airless tire design. The Tweel (a portmanteau of tire and wheel) is an airless tire design developed by the French tire company Michelin.Its significant advantage over pneumatic tires is that the Tweel does not use a bladder full of compressed air, and therefore cannot burst, leak pressure, or become flat.
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Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
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An instant rebate, or sometimes instant savings, is a marketing strategy or gimmick in which a product is either advertised at a specific price, or at a discounted price, where the discount is applied at the time of purchase. For example, the store may advertise a widget for $9.99, but with a $5 instant rebate, the price is $4.99. Or the ...
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